When you hear the phrase ‘adventure travel’, what images spring to mind? Indiana Jones? Crocodile Dundee? …. or just generally those buff, 20-something fellows who rock- climb the face of Yosemite’s Half Dome with nothing but their bare hands and an occasional rope?
Well, surprise. According to the Adventure Travel Trade Association, the average age of an adventure traveler is 48. And as for the image of adventure travel being a guys’ world? Wrong again. More than half – 53% – are female. In fact, women traveling solo on adventure excursions has become one of the hottest trends in travel the past few years.
In fact, the entire field of adventure travel is quickly growing. The ATTA found that adventure tourism companies were estimating a 24% increase in revenue for 2014. Why? The appeal of active travel might lie in the broad variety of possible experiences, or having an immersive experience with the globe’s natural and cultural treasures.
On Thursday, September 3rd, Santa Barbara Travel will be proud to host Zegrahm Expeditions at its State Street office location. For over 25 years, Zegrahm has been leading inquisitive explorers to the farthest corners of the globe and -with a staggering return traveler rate of over 70% – providing the opportunity to fully immerse in the culture and natural history of each destination.
On September 3rd, Zegrahm will be focusing on some particularly unique departures, including their trip next March to Patagonia in Chile. This trip includes visits to both the Falkland Islands and Cape Horn, and has opportunity for plenty of activity, including complimentary kayaking and zodiac excursions to see dolphins, whales, seals and penguins.
Part of that huge demographic that wants to travel solo? Well, take note: Zegrahm is waiving any single supplement on this departure.